Red Bull and Leeds United have reached an agreement for Red Bull to acquire a minority share in the club. The Championship team, who were defeated by Southampton last weekend in the play-off final, has announced that a “new multi-year agreement” will see the global soft drink company sponsor the team’s jerseys for the upcoming campaign.
The multinational corporation runs a profitable Formula One business in addition to owning a sizable portfolio of football teams around the world. According to a statement from United, “Today, Red Bull has agreed to a new multi-year contract that will make them the club’s front-of-shirt partner beginning in the upcoming season,” said Leeds United Football Club.
“The news released today confirming Red Bull’s partnership with Leeds United serves as more evidence of the club’s global prominence and appeal. Leeds United will start wearing Red Bull logo on the front of its men’s and women’s first team uniforms in the 2024–2025 season.
“Red Bull will also become the club’s Exclusive Energy Drink Partner with branding featured inside Elland Road and during the club’s official media appearances.”
“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club,” Leeds United chairman Paraag Marathe stated. In my capacity as chairman, our group of financial backers will be of immeasurable assistance to me as we get closer to this critical juncture for the club, both now and in the future. The historic arrival of Red Bull will enable the team to play to its fullest competitive potential.
Red Bull CEO for Corporate Projects and Investments Oliver Mintzlaff stated: “We are thrilled to be a significant part of and partner with Leeds United.” a club with a long and prosperous history and unquestionably one of the biggest in England. Red Bull and Leeds United’s goal of returning to the Premier League and making a name for themselves in the greatest football league in the world go hand in hand. We are eager to work together and are enthusiastic and upbeat about the future.”
United claim that the “deal brings in new commercial revenues as well as additional capital investment for a minority ownership stake that will further enable the club to compete on and off the pitch as the club seek promotion next season” . “The name and logo of Leeds United Football Club will remain unchanged,” the club continued.