Following a strong start to the 2022-23 NBA season, Memphis Grizzlies point guard Ja Morant began to unravel in public. Following repeated instances involving firearms, the NBA confirmed on Friday that Morant will face a 25-game suspension beginning next season.

In addition to missing out on significant league awards with contract incentives, Morant was concerned about losing his Nike signature footwear line. However, the American sportswear company will stick with its first-ever Gen-Z signature athlete.

In addition to missing out on significant league awards with contract incentives, Morant was concerned about losing his Nike signature footwear line. However, the American sportswear company will stick with its first-ever Gen-Z signature athlete.

Nike released the following statement in support of Morant: “We are glad that Ja is taking responsibility and prioritizing his well-being. “We will continue to support him both on and off the court.”

Fans can judge whether Nike’s choice was humane or a more prudent financial judgment. But there is no doubting that Morant has a significant impact on the younger generation of basketball fans.


Morant’s first signature sneaker, the Nike Ja 1, was supposed to be released on April 1, 2023. The release date was pushed back to April 19 due to Morant’s nine-game suspension in March.
Despite the controversy, Morant’s sneakers were released in three hues, all of which sold out very immediately. However, some powerful figures in the sports world are not as forgiving. ESPN analyst Michael Wilbon won’t let his son wear Morant’s shoes.

With Morant’s signature footwear line continuing forward, fans will soon be confronted with their own moral quandary. The Nike Ja 1 will be available in the ‘Ember Glow’ colorway for $110 in adult sizes on July 3, 2023.