NBA star Ja Morant becomes Powerade’s first athlete partnership in more than five years

Ja Morant’s marketing prominence is reaching new heights. Powerade Sports Drink is relaunching its brand and partnering with Morant for the first time in more than five years, with a landmark campaign planned.

Morant’s campaign is set to be the biggest in Powerade’s history. Morant and his father, Tee Morant, will star in Powerade’s “What 50% More Means” commercial. Tee narrates the commercial while discussing his son’s grind and journey through a variety of exercise videos.

“I see a lot of myself in a brand like Powerade,” Ja Morant stated. “I know what it’slike to be underestimated and seeing the vision this team has for the future – and all the hard workthat they’re putting in to set themselves apart from the competition – it just feels really authenticfor us to team up together and try to shake things up.”